Weekend update


cat ad2

It’s been an increasingly busy week, as the start of the season approaches — which in Needlepoint Land’s case is Oct 15th.  That’s next Wednesday.  Yikes!

I continue to have new merchandise and various goodies delivered to the store.  I will be showing you pictures of all these new arrivals here, when I get a chance to catch my breadth.

This week I had a lighting guy come give me an estimate with how much it would cost to have track lighting put in order to highlight the canvases and threads that are hanging on the walls.  Right now the lighting atmospherics leave something to desired, and I am planning to improve that.  But I was not totally comfortable with how that went, so I am having another lighting guy come in to give me another estimate next week sometime.

Meanwhile, Needlepoint Land’s “flagship” web site is being improved with some fancy bells and whistles.  I changed the theme I was using, so now we don’t have these gigantic images like before, which works out far better.  This elegantly minimalist theme is perfectly suited for how I want to display my catalogs, and I am very a happy with how that transition went — even though I took a massive hit on the blog traffic (some of which has to do with having trouble with the WordPress free sign-in  process), nevertheless, as explained in an earlier post, I really have to start being a little smarter about certain things to improve the chances of Needlepoint Land making it to Year 2!

I asked the tech staff to add some fun things to the flagship site, such as making the parrot tilt forward slightly when a mouse hovers over him (I can’t believe what I just typed!), and creating a scrollable animation in the grey rectangle you see in the site’s header.

We are no there yet, but in addition to the fade-in, and the scaling effect, what I am looking for is a scrollable animation that will allow me to display a canvas followed by some promotional copy (such as, if you look at the cat image above:  imagine first seeing the cat, then watching it scroll automatically up so you then see the text message “New arrival!”).

This is pretty advanced stuff, and I’m proud to brag say that Needlepoint Land continues to push the envelope as far as using the latest technology to dazzle and entertain you in order to shamelessly entice you to shop with us!

Today will be a long day, as I am going this evening, after I close the store for the day, to a 2 1/2 hour accounting seminar for startups, which will be given (for free!) by the local Treasure Coast SCORE chapter.

Oh what fun!


© Erin McGrath and Needlepointland.com, 2012 – 2016



About Erin

Owner of Needlepoint Land, LLC. Professional in the field for more than 15 years, during which I have managed and/or worked with various high-end needlepoint shops. I enjoy teaching both beginners and advanced stitchers, and have created numerous stitch guides, with speciality thread selections, for in-store customers and private clients. I maintain contact with an extensive network of needlepoint vendors, custom artists, and, most importantly, reliable, high-quality finishers. I look forward to hearing your comments on my blog!

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