Here is how the upcoming changes are going to play out.
There is a lot of brand equity that has been built over the last 2 1/2 years in the domain name Needlepointland.com
This is currently the URL for Needlepointland LLC’s blog.
Soon, however, this domain will point to Needlepointlandstore.wordpress.com.
This is an address that is currently “private.” It is under construction at the moment, and will be open to the public soon.
There will no need to register with WordPress sign in to access this URL
The design goals of this site will be simplicity and ease-of-use.
It will contain store and order information, occasional panorama pics of the store, flippable trunk show brochures, the Destination Dallas catalog, and a consignment / grab bag catalog (with prices!).
There will be no blog content, and comment areas will be minimal.
The blog (what you are now reading) will remain at needlepointland.wordpress.com, but the domain Needlepointland.com (as described above) will no longer point to this address. To access the blog, Needlepoint land customers will have to have sign in permission with WP (as described in prior posts) and request permission from Needlepoint Land to be invited to view the blog.
When such a request is made, Needlepoint Land will verify the email address and ask some simple questions regarding needlepoint stitching preferences. The email address will then be added to a list that will be maintained internally at Needlepoint Land. It will not be shared with any third party.
The content at Needlepointland.wordpress.com will consist of the customary Needlepoint Land blog, as well as seasonal in-store merchandise catalog, which will be available in gallery or .pdf formats. Prices will be available online or via pdf, unlike the case with Trunk Show brochures.
Needlepointland.wordpress.com will also feature special, password protected pages. These pages will be promotional in nature, and will offer select deals on certain merchandise, as well as offers on exclusive Needlepoint Land designs. Again, these special promos will be viewable online only to those customers who have WP sign in privileges and have requested to view this URL.
That’s pretty much it. Hope this post clarifies my online strategy, going forward.
Take away is this: you will still be able to view Needlepoint Land content, but the blog, the in-house seasonal catalog, and the promos will be viewable by invite/sign in only.
If you have any questions, or comments, please do not hesitate to contact me via email or by leaving a comment below.
Thanks for shopping at Needlepoint Land!
© Erin McGrath and Needlepointland.com, 2012 – 2016