Traffic is starting to noticeably pick up around here. Must be the cold snap up North.
At any rate, I am having some visitors from Bronxville drop by, and tomorrow the Purple Palm Designs trunk merchandise is coming in.
Meanwhile, I’ve asked the acerooni tech crew to put together an innovative Whimsy and grace brochure, since Wg will be at the store through October.
If the tech crew can tear themselves away from their SUP boards, I want them to try to come up with a 9 page booklet, in landscape format, with all the pics full-page and no margins, and captions at the bottom serving as links.
It makes no sense to produce a full-blown catalog, such as my Destination Dallas one, when a designer or vendor already has a Web site with all the pic images, item numbers, mesh counts, and sizes. This approach will, quite frankly, save a ton of work around here.
So… for trunk shows I’ll publish these flippable brochures, with embedded links back to designer’s Web site. The goal is to have fast-to-make, attractive promotional booklets, without unnecessarily replicating work already done.
Of course I’ll continue to produce full blown in-store catalogs. These merchandising extravaganzas will feature my now standard 1 canvas per page format, with item info at the bottom.
By the way, the catalog is a success — particularly when you consider that the traffic’s all organic.
Right now about 97% of the viewers are desktop, with the rest being on mobile. The average view time is 2.5 minutes per potential customer, which is actually quite amazing by Internet standards, where usually viewers are in and out in seconds.
As for the actual traffic to the DD catalog, I won’t reveal the actual total impressions, but I will say that it’s quite promising, and confirms my instinct that flippable catalogs and brochures are the wave of the future at Needlepoint Land.
Lah de dah to that!
© Erin McGrath and Needlepointland.com, 2012 – 2016