Monthly Archives: September 2014

New beginings




Love the colorful new 14 m crab from BB that just came in preparation for the new season.  Lots more to come, so stayed tuned!


© Erin McGrath and, 2012 – 2016



Short and sweet




I think this schmaltzy card from American Greetings says it all.  Thanks for all the views and the rare (500+) comments!


Source: Wiki

Source: Wiki

I leave you with a pic of the divine Merle Oberon, as well as a particularly treacly song from Sir Paul.


It’s been a gas.  Truly.


So, without any further ado…


Goodnight, and good luck — till we meet again!






window is now back up.  i changed themes.  gone are the huge pictures and buggy galleries and the post slider.  in is a clean, minimalist design that is extremely easy to navigate, works uniformly on most modern browsers, and is optimized for mobile devices.*

the goal of is to help you make a needlepoint purchase decision.

with that in mind, the site features trunk show brochures, a sample catalog, and a grab bag gallery — as well as location, contact and order info. it makes extensive use of the ISSUU flip catalog.  this is embedded if viewed through a PC browser. a helper app from can be downloaded for Android or iOS phones.

as discussed earlier, the URL is public.  anyone can view this content.  in the next few days, as per earlier posts, the domain will point to it. therefore, there will be no need for needlepoint vendors and designers to adjust existing links.

as soon the domain “repoint” occurs, the blog you are now reading ( will become private, per numerous earlier posts.

to access its exclusive content and promotions — which will include .pdf brochures that feature ultra hi-def digital images of new needlepoint designs, sans moiré artifacts — you will need to get a sign-in id from WordPress and initiate an automated request via WP for an invite.

several guides on how to do so have been published in earlier posts that detail this simple process, which costs nothing and does not require you to establish a blog with WP.

i look forward to welcoming you to the Needlepoint Land club!


*Uniform functionality, excepting IE9 and below.  Opera has not been tested.

Content Architecture




Here is how the upcoming changes are going to play out.

There is a lot of brand equity that has been built over the last 2 1/2 years in the domain name

This is currently the URL for Needlepointland LLC’s blog.

Soon, however, this domain will point to

This is an address that is currently “private.”  It is under construction at the moment, and will be open to the public soon.

There will no need to register with WordPress sign in to access this URL

The design goals of this site will be simplicity and ease-of-use.

It will contain store and order information, occasional panorama pics of the store, flippable trunk show brochures, the Destination Dallas catalog, and a consignment / grab bag catalog (with prices!).

There will be no blog content, and comment areas will be minimal.


The blog (what you are now reading) will remain at, but the domain (as described above) will no longer point to this address.  To access the blog, Needlepoint land customers will have to have sign in permission with WP (as described in prior posts) and request permission from Needlepoint Land to be invited to view the blog.

When such a request is made, Needlepoint Land will verify the email address and ask some simple questions regarding needlepoint stitching preferences.  The email address will then be added to a list that will be maintained internally at Needlepoint Land.  It will not be shared with any third party.

The content at will consist of the customary Needlepoint Land blog, as well as seasonal in-store merchandise catalog, which will be available in gallery or .pdf formats.  Prices will be available online or via pdf, unlike the case with Trunk Show brochures. will also feature special, password protected pages.  These pages will be promotional in nature, and will offer select deals on certain merchandise, as well as offers on exclusive Needlepoint Land designs. Again, these special promos will be viewable online only to those customers who have WP sign in privileges and have requested to view this URL.


That’s pretty much it.  Hope this post clarifies my online strategy, going forward.

Take away is this:  you will still be able to view Needlepoint Land content, but the blog, the in-house seasonal catalog, and the promos will be viewable by invite/sign in only.

If you have any questions, or comments, please do not hesitate to contact me via email or by leaving a comment below.


Thanks for shopping at Needlepoint Land!


© Erin McGrath and, 2012 – 2016


i really appreciate the requests i am getting to have access to  hang on.  right now the site is being rebuilt; there is nothing to see there at the moment.  so don’t worry about not having access to it.   i am going to work with the tech team to put the finishing touches on then release a post here later tonight explaining how everything is going to hang together.  so hold on to your hats:  all will be revealed quite soon.  i just got back from a full day’s work, so let me have dinner, relax for a bit, then i will put together this explanatory post! Easy peasy, no Parcheesi.