The point of a sale

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Vantiv

A long time ago, I worked in a needlepoint shop in Connecticut.

A coworker there once told that to open one myself, all I needed was some canvases, threads, a cigar box, a couple of twenties, tens, fives, singles, and some small change.

I wish it were that simple.

Obviously one of the most important areas in a needlepoint store is the checkout counter.  It is a major part of the customer experience. It is also what keeps a store afloat financially.  Making a bad decision here can be the difference between success and failure.

Last year, I almost opened my needlepoint shop in a different location than where Needlepoint Land is today.  I went to the Bank of America, and asked about the cost of renting one of those clunky, old-fashioned credit card processing machines they have.

First of all, I hated the look of that thing.

Second, I hated the cost of that thing even more.

I passed on opening my store at that particular location.

But I decided then and there that when I opened my store one day I would use a mobile payment system.

When I finally decided to go ahead with opening Needlepoint Land this summer, I initially considered Square Up very seriously.  Many needlepoint vendors swear by it, and, I almost went with it.

But after reading this review, and other reviews like it, I had second thoughts.  Too many gotchas with Square for me.

I had to find an alternative.

Cuban CIgar Box

Erin”s Cigar Box

It was either going to be a cigar box or some other technology.

As luck would have it, I happened to notice in my recent travels that another merchant in Country Club Plaza (where Needlepoint Land is also located), uses as smart phone app on its checkout counter

The thing looked really cool so I asked what it was.

Vantiv.

I checked out it out on the Internet, and liked what I read.

It  looks quite promising.

Best yet, it’s integrated with AT&T, which has a nearby store location.  I am going to have to go there next week and ask a lot of questions.

Monkey see, money do.

I guess I won’t be using that cigar box after all!

© Erin McGrath and Needlepointland.com, 2012 – 2016

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About Erin

Owner of Needlepoint Land, LLC. Professional in the field for more than 15 years, during which I have managed and/or worked with various high-end needlepoint shops. I enjoy teaching both beginners and advanced stitchers, and have created numerous stitch guides, with speciality thread selections, for in-store customers and private clients. I maintain contact with an extensive network of needlepoint vendors, custom artists, and, most importantly, reliable, high-quality finishers. I look forward to hearing your comments on my blog!

2 responses »

  1. Thank you for sharing the store owner’s point of view. As a long time needlepointer, I am curious about what is really going on on the other side of the counter.

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