There are two problems with this planogram. Can you guess what they are? Stay tuned for a future post that corrects these mistakes in proposed store layout.
Building on the concepts I previously outlined here, it’s time to develop a planogram for the entire right wall of the store.
The planogram you see above is drawn to scale. You can click on it to enlarge the image.
My wall layout rationale is as follows:
As a customer walks into the store, he or she will tend to move to the right.
The first thing the customer will see are two 8’x4′ natural cork wall panels (unframed) that will be covered with a variety of pinned needlepoint canvases.
This wall display area will measure 9216 square inches. Let’s say the average canvas is 12″ x 12″, or 144 square inches, then I would have sufficient space to pin 64 canvases on those two cork display units.
A customer can also browse through additional canvases that will be placed in V-shaped wooden bins below these panels.
From a merchandising perspective, this section of the right wall is meant to serve as the go-to spot for the latest and greatest designs to be found in Needlepoint Land.
If a customer is only looking for floss or needlepoint thread, they will likely end up walking past these canvases to get to the thread area — it’s the same principle that informs why they put milk in the back of the supermarket.
It’s a stunning handmade armoire from Mexico with inlaid wood designs.
The armoire measures 48″ x 84″ x 24″, and will act as a visually appealing delimiter between the canvas and yarn display sections.
The armoire opens, and can be used to display more canvases, hanging from its doors.
The inside shelving is quite appealing. It’s a good place to keep models and other knick knacks, as well as needlepoint books. Models can also be placed on top of the armoire.
Next along the wall is a classic white pegboard arrangement which will be used for threads. I will probably set up two of those, one stacked on top of the other.
Finally, I will have regular DMC floss and needlepoint thread in a stack of 20 DMC vintage boxes that will be stacked on the floor.
I have to make a decision about the natural cork panels by the end of this week, as there is a wait time for them to arrive.
My concern is that it might end up looking like a High School bulletin board.
Overall, though, I am pleased with this proposed layout.
It’s simple and unbizzy. Plus there’s room to expand. And, finally, it combines attractive wooden fixture and furnishing elements with low-cost display materials — an overall design motif for the store.
I’ll be heading out to Lowe’s today to scope out the pegboard situation.
© Erin McGrath and Needlepointland.com, 2012 – 2016