Floral Catalog, et plus


Hi there,

If you’re anything like me, sometimes you get overwhelmed by huge online needlepoint catalogs that just go on and on.  Just go to Etsy or Ebay or Amazon and trudge through gazillions of sketchy canvases at rock bottom prices that are too good to be true (hello silk screen, or whatever, goodbye hand-painted scrim).

Feel your forehead smash against the Johnny Plastico of your computer monitor, or your iPad fall out out of your cramped hand, as you slip into a deep needlepoint overchoice coma.

Or, just for kicks, go to some online needlepoint mega stores, and discover you have to wait like 3 months for a canvas because they all have to be painted AFTER you order.  (Known in the business as the All Picture, No Cattle problem.)

floral_catalogueSo I’ve decided to put up a trial handful of smaller, theme-oriented catalogs, of items I already have in stock, instead of one big one.  Less hassle for you, and, quite frankly, less upfront cost * cough, cough *  for me.  These will make their appearances in the weeks and months ahead, weather permitting.  😉

The first one is my “Floral Catalogue,” which I hope will, er, blossom into a whole new chapter for this incredible blog (arf, arf).  Click on the image on the right to see it.  (You can also find it under the Merchandise menu option.)

The scientific, focus-group-tested, highly proprietary selection process I’m using for my micro catalogs is simplicity itself:  I choose canvases that I would personally enjoy stitching.  So if you’ve enjoyed my taste in needlepoint by reading my blog this past year and a half (how time flies when you’re having fun with a big F!), then you might consider shopping here.

I’ve chosen different sizes and mesh counts, with designs that allow creativity and latitude in terms of stitch plans.

Rest assured I only offer hand painted canvases from reputable designers.  No silk screens here. and you can always return (for a store credit) or exchange a canvas within 30 days of purchase.

And in case you were wondering, I like to know my customers individually.  So I don’t do the impersonal megabiz shopping cart ecommerce thingamajig.  So if you’re interested in one of my bellisimo florissimos, just email or call.

Oh, I almost forgot to mention.  Just because I’m a nice person, and I’m not looking to part you from your hard-earned dollars, nothing in the catalog is a ripoff, as you can see from some of the listed prices.

Look forward to hearing from you.

Ciao for now and all that,


PS Hope you like my retro DIY catalog cover!  After wondering if I should invest thousands in hiring a professional catalog design outfit in Manhattan to do an edgy wedgie cover for my amazingly priced goods, I decided instead to use good old computer software to put it together myself in 15 minutes.  For inspiration, I’ve modeled it after a 1897 Sears Catalog (check out the sampled “catalogue” ribbon), with a dash of the famous Levi Strauss jeans label design look (yes, the washed out leather thingie at the back of your denims) thrown in for good measure.  One of Needlepoint Land’s signature parrots, designed by the same talented UK graphical artist who did my logo, also puts in an appearance.

PPS if you don’t see what you’re looking for in this floral micro selection, contact me, and I’ll do my best to get it for you!

Erin McGrath and Needlepointland.com, 2012 – 2016.


About Erin

Owner of Needlepoint Land, LLC. Professional in the field for more than 15 years, during which I have managed and/or worked with various high-end needlepoint shops. I enjoy teaching both beginners and advanced stitchers, and have created numerous stitch guides, with speciality thread selections, for in-store customers and private clients. I maintain contact with an extensive network of needlepoint vendors, custom artists, and, most importantly, reliable, high-quality finishers. I look forward to hearing your comments on my blog!

2 responses »

  1. Very funny post. Sharp and witty. Not sure here the right venue for this kind of writing, though. Would love to see you start a satirical blog. I’m just sayin’…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s