Dear Diary




What a week it’s been.

First off I almost was adopted by a cat, doesn’t she have gorgeous eyes?  Then someone ran their car into the restaurant next door yesterday morning. Luckily no one was hurt. The car knocked out 3  huge windows. I got all kinds of new canvases delivered to the shop. My good friend, Maria, brought me some orchids for the store. I choose some threads for Mary Jo’s two special order canvases, ex-owner of where I used to work before I started up Needlepoint Land. And Marianne brought in two beautifully stitched canvases before having them framed.  She’s a phenomenal stitcher, and I have ordered both of the canvases for the store (although I only have room to show one of them)! I absolutely love the Christmas cocktail canvas.

With all the excitement, I could use one right now!

© Erin McGrath and, 2012 – 2016

Scrolling images now live!




Just a quick tech note.  The scrolling images which you can see in the top right header area of the Needlepoint Land flagship site  now works!  If you are using Firefox (aka the Mozilla browser), just make sure you disable Adblock Plus for that site, if you have that add-on installed.

What is really nifty about this new-ish technology is that I can now display the canvases that come in the store in a very attractive, eye-catching way, but without fear of having my designers getting ripped off by those  who download and copy hand painted needlepoint canvas images.

Win, win all around — I would say.

PS if you want to see bigger, brighter scrolling images, just let your mouse hover over the scroll area. Pretty cool, I would say!

© Erin McGrath and, 2012 – 2016

Weekend update


cat ad2

It’s been an increasingly busy week, as the start of the season approaches — which in Needlepoint Land’s case is Oct 15th.  That’s next Wednesday.  Yikes!

I continue to have new merchandise and various goodies delivered to the store.  I will be showing you pictures of all these new arrivals here, when I get a chance to catch my breadth.

This week I had a lighting guy come give me an estimate with how much it would cost to have track lighting put in order to highlight the canvases and threads that are hanging on the walls.  Right now the lighting atmospherics leave something to desired, and I am planning to improve that.  But I was not totally comfortable with how that went, so I am having another lighting guy come in to give me another estimate next week sometime.

Meanwhile, Needlepoint Land’s “flagship” web site is being improved with some fancy bells and whistles.  I changed the theme I was using, so now we don’t have these gigantic images like before, which works out far better.  This elegantly minimalist theme is perfectly suited for how I want to display my catalogs, and I am very a happy with how that transition went — even though I took a massive hit on the blog traffic (some of which has to do with having trouble with the WordPress free sign-in  process), nevertheless, as explained in an earlier post, I really have to start being a little smarter about certain things to improve the chances of Needlepoint Land making it to Year 2!

I asked the tech staff to add some fun things to the flagship site, such as making the parrot tilt forward slightly when a mouse hovers over him (I can’t believe what I just typed!), and creating a scrollable animation in the grey rectangle you see in the site’s header.

We are no there yet, but in addition to the fade-in, and the scaling effect, what I am looking for is a scrollable animation that will allow me to display a canvas followed by some promotional copy (such as, if you look at the cat image above:  imagine first seeing the cat, then watching it scroll automatically up so you then see the text message “New arrival!”).

This is pretty advanced stuff, and I’m proud to brag say that Needlepoint Land continues to push the envelope as far as using the latest technology to dazzle and entertain you in order to shamelessly entice you to shop with us!

Today will be a long day, as I am going this evening, after I close the store for the day, to a 2 1/2 hour accounting seminar for startups, which will be given (for free!) by the local Treasure Coast SCORE chapter.

Oh what fun!


© Erin McGrath and, 2012 – 2016


Short and sweet




I think this schmaltzy card from American Greetings says it all.  Thanks for all the views and the rare (500+) comments!


Source: Wiki

Source: Wiki

I leave you with a pic of the divine Merle Oberon, as well as a particularly treacly song from Sir Paul.


It’s been a gas.  Truly.


So, without any further ado…


Goodnight, and good luck — till we meet again!






window is now back up.  i changed themes.  gone are the huge pictures and buggy galleries and the post slider.  in is a clean, minimalist design that is extremely easy to navigate, works uniformly on most modern browsers, and is optimized for mobile devices.*

the goal of is to help you make a needlepoint purchase decision.

with that in mind, the site features trunk show brochures, a sample catalog, and a grab bag gallery — as well as location, contact and order info. it makes extensive use of the ISSUU flip catalog.  this is embedded if viewed through a PC browser. a helper app from can be downloaded for Android or iOS phones.

as discussed earlier, the URL is public.  anyone can view this content.  in the next few days, as per earlier posts, the domain will point to it. therefore, there will be no need for needlepoint vendors and designers to adjust existing links.

as soon the domain “repoint” occurs, the blog you are now reading ( will become private, per numerous earlier posts.

to access its exclusive content and promotions — which will include .pdf brochures that feature ultra hi-def digital images of new needlepoint designs, sans moiré artifacts — you will need to get a sign-in id from WordPress and initiate an automated request via WP for an invite.

several guides on how to do so have been published in earlier posts that detail this simple process, which costs nothing and does not require you to establish a blog with WP.

i look forward to welcoming you to the Needlepoint Land club!


*Uniform functionality, excepting IE9 and below.  Opera has not been tested.